10TH Anniversary Tradeshow Marketing Program For IGS

Zar Marketing worked with long-time client IGS, an independent press service, parts, and supplies provider to promote their 10th anniversary. We worked with their exhibit builder to create a theme exhibit for Graph Expo in Chicago, developed a series of quirky ads for industry trade publications and planned/managed an Oktoberfest themed dinner cruise with German food and live music. To promote the exhibit and event, we developed a postcard and a large Oktoberfest invitation poster that was mailed to customers, prospects and friends in a red tube. We created a packet of giveaway coasters with images featuring IGS capabilities and images. Enlarged coasters were also used as booth graphics and a revolving two-sided 10th anniversary logo coaster topped a 16’ high identification tower.