Advertising / PR

Advertising

 

ZAR Marketing is a full-service strategic marketing and advertising communications firm with a proven track record of success serving business-to-business clients. We have designed and produced memorable, award winning advertising creative.  And our value added campaigns have increased sales and differentiated our client’s products and services in the market segments they serve.

 

Specializing in the graphic arts industry we have established budgets, negotiated the best media rates, developed media plans and placed high-impact advertising in targeted industry trade publications for:

 

• Rockwell International/Miehle

• MAN Roland 

• Quebecor World

• Independent Graphic Services

• Diversified Graphic Machinery

• Mitsubishi Imaging 

• Sakurai USA, Inc.

• W+D North America

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Public Relations

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Leveraging our experience in advertising, marketing and PR, investigate, generate,  and take advantage of opportunities for news coverage and editorial placements.  We utilize targeted trade media, on-line newsletters and social media to connect with our client’s audiences and stakeholders.

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We work with our clients to secure timely editorial coverage for corporate and personnel news; branding initiatives; new product introductions/developments, major orders/contracts; dealer/distributor agreements; tradeshow, meeting and event participation; sponsorships and all other newsworthy activities.  And we leverage your media expenditures with targeted trade publications for increased editorial support, coverage and placement of relevant news.

 

Public Relations Services Include:

 

• Press/Media Relations

• News Releases/Distribution

• Customer Testimonials/Case Histories

• Feature Articles

• PR Calendars

• Free Print & Online Listings/Opportunities

• Electronic Press Kits

• Targeted Editorial Contacts

• Press Conferences/Briefings

• Social Media