As a global leader in ecommerce package delivery, OSM Worldwide was a high profile exhibitor at the Internet Retailers Conference and Exhibition held last week in Chicago. For the second year, Zar Marketing, partnering with DesignDesign Communications, worked with OSM to develop a marketing theme and a companion 10’ x 30’ exhibit plus an attraction to drive traffic to their booth at IRCE. After weeks of kicking around different ideas to support the client’s messaging, we zero