Extensive tradeshow, event management and strategic exhibition and event marketing experience, with responsibility for numerous regional, national and international trade shows, internal expositions, marketing communications programs, incentive travel programs, meetings, themed and corporate exhibits and companion customer events.
ADVERTISING & PR
Experience in every level of advertising and public relations campaigns and programs. Print advertising, press releases, collateral, email marketing initiatives, website content management, social media consultation, direct mail. We apply our 35 years of branding, creative, copywriting, media buying, and client service across the board.
We've partnered with one of Chicago's leading design firms to provide clients with award-winning design applied to nearly every project we work on. Branding, website development—for small or large firms—retail and business-to-business, in print and interactive. Great creative and design completes the circle from strategic concept to project completion.
Larry has a over 35 years experience in marketing, advertising, public relations, and communications. with broad-based experience in all major communications disciplines - from strategic planning, corporate identity and international, to marketing, creative, advertising, branding, public relations and sales promotion. Zar Marketing pairs new web and email strategies with traditional advertising collateral and tradeshow support to develop and implement strategic marketing plans for clients.
Larry also has extensive experience in regional, national and international tradeshows, internal expositions, incentive travel programs, themed and corporate exhibits and companion customer events.
Although Larry has a focused expertise in the graphics arts, and graphic arts related industry, his clients range from technology to industrial business-to-business and business to consumer areas.