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Zar Marketing. 35 years of guiding and directing successful projects.

Zar Marketing is a full-service marketing and advertising communications firm with over 30

years experience in marketing, advertising, public relations, and communications.  with broad-based experience in all major communications disciplines - from strategic planning, corporate identity and international, to marketing, creative, advertising, branding, public relations and sales promotion. Zar Marketing pairs new web and email strategies with traditional advertising collateral and tradeshow support to develop and implement strategic marketing plans for clients.


Larry also has extensive experience in regional, national and international tradeshows, internal expositions, incentive travel programs, themed and corporate exhibits and companion customer events.

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Although Larry has a focused expertise in the graphics arts, and graphic arts related industry, his clients range from technology to industrial business-to-business and business to consumer areas.

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He pairs a strong marketing background with broad-based experience in all major communications disciplines—from strategic planning, corporate identity and international, to marketing, creative, advertising, branding, public relations and sales promotion, with new web and email strategies.

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Larry has extensive experience in regional, national and international trade shows, internal expositions, incentive travel programs, themed and corporate exhibits, and companion customer events.

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Functional Experience

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  • Advertising Creative & Media Placement

  • Corporate Identity Programs

  • Direct Mail & eMarketing

  • Graphic Design / Production/Printing

  • On-line Integrated Marketing

  • Website Development / Management / Content

  • eNewsletters

  • Budget Planning / Analysis/Tracking

  • Booth Layout / Design / Management

  • Live Presentations / Talent / Entertainment

  • Meetings & Incentive Travel, Management

  • Corporate Events Planning / Marketing

  • Pre & post Tradeshow / Event Marketing

  • Promotional Items / Themed Giveaways

  • Event Management

  • Public Relations / Programs – Media Relations

  • Exhibit Design / Construction / Custom Rentals

  • Show Services – Management & Procurement

  • Social Media Strategy / Implementation

  • Site Selection  / Negotiation

  • Exposition & Trade-fair Management

  • Special Events Planning / Marketing

  • Tradeshow Management / Marketing / Logistics

  • Theme Exhibit / Planning / Management

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Larry is a Board Member of the Business Marketing Association (BMA),  Chicago Chapter.

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