Sakurai needed a handout at Graph Expo 12 which featured and showed off the color capabilities of their offset and screen presses running live at the show. They also needed some a creative theme to carry through booth elements and pre- and post-show marketing materials. Zar Marketing created a series of posters which was directed at printed with inside graphic arts lingo, like "color scales"; color profile"; "proof'. The Goldfish poster featured a metallic touch plate, printed by a Sakurai screen press. These posters are still, undoubtably, still hanging on the wall at many print shop's press rooms, break rooms and offices.